Graham Bower
  • Books
    • Overview
    • Earthshine
    • Unfolding
  • Design
    • View all
    • Graphic Design
    • Illustration
    • Print Design
    • Digital Design
    • Brand Design
    • Animation
    • Visualisation
    • Experiential Marketing
    • UI Design
    • Copywriting
  • Fitness
    • Overview
    • Fitness Blog
    • Fitness Videos
  • Blog
  • About Me
  • Contact
Select Page
Why sports apparel brands are giving up on fitness apps [Cult of Mac]

Why sports apparel brands are giving up on fitness apps [Cult of Mac]

by Graham Bower | Aug 20, 2019 | Fitness, Technology

Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic. Back then, brand owners...
Review: Form’s AR swim goggles blow Apple Watch out of the water [Cult of Mac]

Review: Form’s AR swim goggles blow Apple Watch out of the water [Cult of Mac]

by Graham Bower | Aug 7, 2019 | Fitness, Technology

Fitness tech startup Form launches its first product today: augmented reality swimming goggles. You might think AR sounds like a bit of a gimmick for swimmers. I certainly did. My Apple Watch already does a pretty good job of logging my swimming workouts, so I didn’t...

Recent Posts

  • 9 things you probably didn’t know about Apple Watch Ultra
  • Apple Watch Ultra is a big, bulky, beautiful beast
  • Apple Watch Pro will be for endurance sports, not extreme sports

Categories

  • Coaching
  • Design
  • Fitness
  • Technology
  • Uncategorized
  • Writing

Archives

  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • October 2021
  • September 2021
  • August 2021
  • May 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • September 2017
  • August 2017
  • July 2017
  • April 2017
  • March 2017
  • June 2014
  • May 2014
  • March 2014
  • May 2010

Follow me

  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn

Stuff I do

  • Designer
  • Writer
  • Fitness Geek

Stuff I write

  • 9 things you probably didn’t know about Apple Watch Ultra
  • Apple Watch Ultra is a big, bulky, beautiful beast
  • Apple Watch Pro will be for endurance sports, not extreme sports
  • Did the FDA just green-light Apple’s next wearable?
  • How scientific are Apple’s health and fitness features?

Praise me

If you would like to send me fan mail, compliments, invitations or other nice things, use this form to get in touch.