My new book Apple Books | Kindle | Paperback Writer I’m the author of Earthshine and Beta Rising. I also write a fascinating fitness column for tech news website Cult of Mac. Designer I’m a modest, award winning graphic designer, art director, raconteur and illustrator, specialising in brand, marketing, direct response, integrated, digital and print. Fitness geek I’m a fitness tech guru. No really. I co-created best-selling bodybuilder’s app, Reps & Sets, and I’m a CYQ Level 3 qualified Personal Trainer. Give me 10 press-ups. Now! Good.