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MenArt

New website, brand and copywriting

MenArt is a photographer based in London, specialising in gay men’s portrait photography. I redesigned their brand identity, including a new logo, monogram, fonts, colours and style guide. I also redesigned their website, working with their existing content management system, (Wix.com). This involved curating their back catalogue of thousands of images to create galleries of their very best work. And finally, I rewrote all the copy for their website to establish a fun, credible, cheeky but trustworthy tone of voice.