![Why sports apparel brands are giving up on fitness apps [Cult of Mac]](http://grahambower.com/wp-content/uploads/2019/08/4762376623_12511b0b22_z.jpg)
by graham | Aug 20, 2019 | Fitness, Technology
Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic. Back then, brand owners...
![Review: Form’s AR swim goggles blow Apple Watch out of the water [Cult of Mac]](http://grahambower.com/wp-content/uploads/2019/08/form-swim-goggles-1080x675.jpg)
by graham | Aug 7, 2019 | Fitness, Technology
Fitness tech startup Form launches its first product today: augmented reality swimming goggles. You might think AR sounds like a bit of a gimmick for swimmers. I certainly did. My Apple Watch already does a pretty good job of logging my swimming workouts, so I didn’t...
![iOS 13 wish list: Giving health & fitness a workout [Cult of Mac]](http://grahambower.com/wp-content/uploads/2018/04/workout-buddy-1080x675.jpg)
by graham | Jun 1, 2019 | Fitness, Technology
WWDC is less than a week away and there are already plenty of rumors doing the rounds on what new features Apple has in store for iOS and watchOS. Dark mode, a refreshed Reminders app and a new Find My app all look set to make an appearance. But will Apple also be...
![How to build muscle with Apple Watch [Cult of Mac]](http://grahambower.com/wp-content/uploads/2019/05/build-muscle-1080x675.jpg)
by graham | May 27, 2019 | Fitness, Technology
If you diligently close your Activity Rings every day in the hope of getting ripped like The Rock, you are going about it all the wrong way. Apple’s Activity app focuses on cardio conditioning and burning calories. Which is great for losing weight, but irrelevant if...
![Get in shape for your beach vacay with Apple Watch [Cult of Mac]](http://grahambower.com/wp-content/uploads/2019/05/hit-the-beach-1080x675.jpg)
by graham | May 21, 2019 | Fitness, Technology
Summer is almost upon us.* If you’ve been training hard all winter to look awesome in a Speedo on the beach, then you can totally skip this post. Still here? That’s cool. Because in this post we’ll look at five awesome ways your Apple Watch can help give your body a...
![What is your Apple Watch trying to tell you about your health? [Cult of Mac]](http://grahambower.com/wp-content/uploads/2019/05/sinus-1080x675.jpg)
by graham | May 10, 2019 | Fitness, Technology
If you’ve been wearing an Apple Watch for a while now, chances are you have built up a huge amount of data related to your health. But do you know what it all means? What exactly is that wrist-mounted technological marvel trying to tell you? All those different stats...
