It’s time for Apple Watch to get serious about fitness

It’s time for Apple Watch to get serious about fitness

Apple puts fitness front and center in its advertising for Apple Watch Series 2, even going so far as to claim the device is a “superior sports watch.” But in reality, it is not a sports watch at all. It’s a smartwatch. And that’s a massively important distinction....
Why Apple should make a cheap activity band

Why Apple should make a cheap activity band

The Activity app is one of Apple’s most important and powerful products. Its three brightly colored rings are changing people’s lives around the world, inspiring individuals to make healthier choices throughout their day. The trouble is, if you want to use the...