Graham Bower
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Why sports apparel brands are giving up on fitness apps [Cult of Mac]

Why sports apparel brands are giving up on fitness apps [Cult of Mac]

by graham | Aug 20, 2019 | Fitness, Technology

Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic. Back then, brand owners...
Review: Form’s AR swim goggles blow Apple Watch out of the water [Cult of Mac]

Review: Form’s AR swim goggles blow Apple Watch out of the water [Cult of Mac]

by graham | Aug 7, 2019 | Fitness, Technology

Fitness tech startup Form launches its first product today: augmented reality swimming goggles. You might think AR sounds like a bit of a gimmick for swimmers. I certainly did. My Apple Watch already does a pretty good job of logging my swimming workouts, so I didn’t...

Recent Posts

  • How to use Mobility Metrics in iOS 14 [Cult of Mac]
  • How to make your New Year’s resolutions stick with Apple Fitness+ [Cult of Mac]
  • Apple Fitness+ review: First impressions from a fitness fanatic [Cult of Mac]

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Stuff I write

  • How to use Mobility Metrics in iOS 14 [Cult of Mac]
  • How to make your New Year’s resolutions stick with Apple Fitness+ [Cult of Mac]
  • Apple Fitness+ review: First impressions from a fitness fanatic [Cult of Mac]
  • Cardio Fitness: What Apple’s new health metric means and how you can use it [Cult of Mac]
  • How to optimize your swimming stroke with Apple Watch [Cult of Mac]

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